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Results tagged as Digital
29 Aug 2012
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Raymond Snoddy
Raymond Snoddy asks: Can a local TV station run as a sustaining business once the BBC subsidies end? Will enough viewers watch? Will advertisers be the slightest bit interested?
29 Aug 2012
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Alice Dunn
Alice Dunn, marketing executive at Kantar Media, reveals interesting insights about social networkers, who are 26% more likely than the average internet user to find ads helpful...
28 Aug 2012
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Liz Jaques
New audience figures released by Newsworks show that online national newspaper websites attracted record levels of activity in the opening days of the Olympic Games.
28 Aug 2012
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Liz Jaques
New research from Newsworks shows that 78% of all adults consumed newsbrand content around the time of the Olympics.
28 Aug 2012
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Liz Jaques
Advertisers will need to work harder in future to ensure consumers engage and interact with TV ads, according to the panel in the Deloitte Stats, Lies and Videotape? session at last week's MediaGuardian Edinburgh International Television Festival (MGEITF).
24 Aug 2012
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Niall Johnson
Aegis Group has seen revenue soar by 15% in the first half of 2012, according to recently released figures.
22 Aug 2012
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James Grant
James Grant, UK country manager, Vindico, says great content on the TV, great devices that allow personal and immediate interaction, and great communication apps all demonstrate the continued growth of 'second screening'...
22 Aug 2012
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Alistair Hill
Alistair Hill, CEO of On Device Research, says mobile brings advertisers and users closer to real world commerce transactions, providing the opportunity to bring mobile advertising CPMs in line with online CPMs...
22 Aug 2012
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Raymond Snoddy
As Netflix pursues its assault on the UK market, Raymond Snoddy analyses the four-way OTT battle, as well as the latest Thinkbox and Deloitte research studies...
21 Aug 2012
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The Media Leader Staff
Founder and CEO of Proxama, Neil Garner, examines what sort of impact Google's wallet proposition will have on the market...
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