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Results tagged as Digital
29 Oct 2009
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Sam Howroyd
A new US study has found that 42% of agency and brand marketers plan to increase their digital out of home (DOOH) advertising spending through 2009 and the first half of 2010.
23 Oct 2009
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Anne Tucker
Report looks at the current market position for online advertising in the UK, including expenditure trends, share of revenue and forecasts.
20 Oct 2009
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Sam Howroyd
Out of home media agency Kinetic has appointed Carolyn Nugent as its UK head of digital.
19 Oct 2009
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Liz Jaques
Spotify has agreed its first operator distribution deal with mobile phone company 3.
08 Oct 2009
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Raymond Snoddy
More than a triumph of hope over experience, the re-born Jazz FM is an example of ignoring previous commercial failure and using digital technology to reach significant audiences. Could others do the same, asks our weekly columnist Raymond Snoddy ...
02 Oct 2009
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Sam Howroyd
New US research from comScore and Starcom USA reveals that the number of people who click on display ads in a month has fallen from 32% of internet users in July 2007 to only 16% in March 2009.
01 Oct 2009
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Anne Tucker
Report includes comprehensive coverage of platform take-up, analysis of how analogue switch-off in the UK is progressing and its implications, together with forecasts for the UK and a Global outlook.
30 Sep 2009
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Liz Jaques
Sky has announced plans to introduce tailored advertising on its online TV service Sky Player from early 2010.
25 Sep 2009
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Liz Jaques
The BBC's licence fee should be scrapped in favour of a subscription model to ensure its creativity in the future, according to David Elstein, chairman of the Broadcasting Policy Group.
24 Sep 2009
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Brian Jacobs
Whitevector's latest research piece looks at how brands can benefit from knowing where online discussions are happening.
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