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24 Jun 2013
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Ellen Hammett
The BBC will make available 10 streams of Wimbledon 2013 across mobile, tablet, computer and connected TV devices, as well as over 170 hours of live radio coverage.
21 Jun 2013
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Ellen Hammett
Latest ZenithOptimedia report says growth is being driven by 'digital innovations' - such as better measurement of exposure to advertising, greater localisation, and integration with mobile devices - as online video and social media continue to grow at approximately 30% year on year.
21 Jun 2013
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Simon Andrews
As Facebook announces Instagram's newest adoption - a potential 'killer' feature for advertisers across the globe - Simon Andrews, founder of Addictive!, takes a look at the rivalry between long and short video.
20 Jun 2013
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Ellen Hammett
Wednesday saw the annual Connected Consumer conference in full swing as a series of panel debates took place in central London. In the first of our reports, hear from the likes of ITV, OMD and Specific Media as they set out the challenges for both defining and reaching the connected consumer.
18 Jun 2013
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Alex Wright
When we're connected, we're more accessible - but advertisers can only capitalise on this in a way that complements the media experience, rather than interrupting it, says Digital Cinema Media's Alex Wright ahead of tomorrow's Connected Consumer conference.
17 Jun 2013
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Ellen Hammett
Based on a research analysing 22.6 billion worldwide video streams throughout 2012, the report revealed that poor quality video has had a significant effect on brand revenue - with £1.38 billion missed out on because of negative viewer experience.
13 Jun 2013
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Martin Galvin
We spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices - more often than not in an unconnected way, says Specific Media's Martin Galvin. We must make sure that the consumer's consumption dictates the plan, rather than vice versa...
12 Jun 2013
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Peter Houston
The problem with the magazine market is the vagary of change, not the shock of collapse says Peter Houston, founder of Flipping Pages Media. It's like being a frog bobbing about in a pan of water that's slowly coming to the boil - comfortable enough for the time being, but without the self-awareness to change its situation, the frog's going to get boiled.
12 Jun 2013
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Ellen Hammett
Broadcasters and content creators are able obtain 'measurable' data for the in-market mobile viewing of content in a way that it monetisable, says leading industry expert.
11 Jun 2013
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David Brennan
When people talk about 'interruptive advertising', out-of-home and mobile is the most interruptive of them all, says The Media Native. It disrupts our flow when we're on a journey and could easily become the equivalent of bad online display; constantly bombarding us with pop-ups and click-throughs. A marriage made in heaven? Perhaps...but it could also lead to a cycle of disillusion if brands fail to make it work for consumers.
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