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11 Apr 2019
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Michaela Jefferson
Alice Tonge, head of Channel 4's in-house creative agency 4creative, has elected to step down from her position and will be leaving the organisation this summer.
21 Mar 2019
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Michaela Jefferson
Online businesses remained TV's biggest investors, with 2018 data from Nielsen revealing that brands such as Google, Just Eat and Trivago collectively invested a total of £760 million in TV, 7% more than in 2017.
09 Mar 2019
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Michaela Jefferson
The UK’s commercial broadcasters say they are even willing to pitch together for clients as bosses at Channel 4, ITV and Sky build resources to get senior sales and strategy staff into client boardrooms.
28 Feb 2019
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Michaela Jefferson
Channel 4 is relaunching All 4 today with an invitation for selected registered users to trial a paid-for alternative to its ad-funded video on demand (VoD) service.
27 Feb 2019
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Raymond Snoddy
There’s a long way to go - but for now it's good to welcome a tardy service whose time may finally have come, writes Ray Snoddy.
19 Feb 2019
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The Media Leader Staff
Wavemaker UK, Channel 4, BVA BDRC and Newsworks were amongst the winners of the fifth annual awards from Mediatel.
15 Feb 2019
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David Pidgeon
Launching within The Last Leg, the campaign mocks prevailing gender stereotypes in advertising and uses the RAF's own female talent serving in front line roles.
24 Jan 2019
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Michaela Jefferson
Dynamic TV leverages first-party data from Channel 4's 18 million registered viewers and will be able to serve various data-driven creative across big screen devices such as smart TVs, plus mobile and desktop VOD.
11 Dec 2018
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Michaela Jefferson
Addressable and targeted television advertising is on the rise, and whilst it's clear how the tech can assist planners in reaching their target audiences, can it help to boost creativity too?
11 Dec 2018
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Michaela Jefferson
After eight years at Channel 4, Dan Brooke has today announced that he will be stepping down as both chief marketing & communications officer, and board champion for inclusion & diversity.
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