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Results tagged as Advertising
04 May 2011
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Mungo Knott
Mungo Knott, insight director at Primesight, on why outdoor is well placed to deliver against demanding marketing objectives in these challenging times...
03 May 2011
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Liz Jaques
Media buyers predict that online video will see the largest increase in ad spend in 2011, followed by mobile and social media.
03 May 2011
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Liz Jaques
ITV is expected to post advertising growth of around 6% in April, down from the 12% previously predicted, according to Merrill Lynch.
03 May 2011
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James Whitmore
James Whitmore, managing director of Postar, on the unintended consequences of measuring "quality"...
03 May 2011
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Alex Hunter
Alex Hunter, the IPA's finance director, on the rewards and risks of social media advertising...
21 Apr 2011
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Liz Jaques
Meet Amy - she is 19, from Newham in East London and finished her education last year. She starts her first job in a week's time. She went to school in Plaistow and has an A Level in Sociology.
21 Apr 2011
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Liz Jaques
Meet Christian - he is 14, a keen and experienced gamer, and lives in Chertsey.
18 Apr 2011
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Liz Jaques
MAGNAGLOBAL has updated its US media ad revenue forecast, which is now expected to see a rise of 3.1% in 2011.
18 Apr 2011
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Liz Jaques
Marketing spend was down again in Q1 2011 in response to public sector spending cuts and rising costs, according to the latest IPA/BDO Bellwether survey.
15 Apr 2011
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Derek Jones
I was at Admonsters' OPS:London event yesterday afternoon for a couple of hours, drowning in a barrage of acronyms led by SSPs and DSPs. It seemed very clear that the publishers' ad operations teams must be similarly drowning in data. Loads and loads of data.
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