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Results tagged as Advertising
17 Jun 2011
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Liz Jaques
On 28 February, ITV made news with Britain's first ever paid for product placement. Nestle paid £100,000 to place their Dolce Gusto coffee machine in the background of the Chef's kitchen featured on the This Morning show.
16 Jun 2011
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Liz Jaques
What is your social media strategy? And does it involve Facebook? If not, why not?
16 Jun 2011
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Liz Jaques
MAGNAGLOBAL forecast that global media ad revenue will grow +5.2% to total USD $428.4 billion on a constant currency basis, while US spend will generate $173.1 billion dollars of advertising revenues in 2011.
16 Jun 2011
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Liz Jaques
In response to Jim Marshall's latest column, Ofcom trading review: a little too late?, John Billett claims his comments are "unwise and ill-informed"...
15 Jun 2011
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Raymond Snoddy
Raymond Snoddy: Whatever numbers are being released, there is always room for sages like Sir Martin Sorrell and John Hegarty to add that little bit of something extra - experience, judgement, balance...
15 Jun 2011
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Liz Jaques
With so many terms flying around the mobile advertising space - NFC, QR Codes, AR - Simon Andrews, chair and founder of Addictive!, closed MediaTel's fourth Media Playground conference by asking "what will be the most important thing in mobile in the next 12 months?"
15 Jun 2011
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Liz Jaques
"M-commerce is the next revolution in the mobile market... once we see that happening, the mobile market will pick up," according to Will King, head of product development at Unanimis.
15 Jun 2011
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Liz Jaques
What is the value of a social media fan? According to Deloitte, worldwide social media users will reach around one billion in 2011, with average revenue per user (APRU) of $4*.
14 Jun 2011
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Jim Marshall
Jim Marshall says Ofcom needs to spend its time managing a TV market that is evolving very quickly, and it will best do that, not by introducing new rules, but by letting existing regulations apply until such a time when the market decides that they are obsolete and no longer relevant...
13 Jun 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, reveals some interesting insights from the Open Mobile conference...
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