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Results tagged as Advertising
02 Aug 2011
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Chris Worrell
Chris Worrell, european research manager at digital media company Specific Media, argues that as our view of how the web can be utilised for marketing changes, so must our ways of measuring campaign success...
01 Aug 2011
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David Brennan
A new series of blogs about the broadcast industry, narrated by David Brennan...
01 Aug 2011
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Chris Thurling
The IPA's new Digital Business Group (DBG) aims to cater for and support those agencies for whom digital marcomms represents just one aspect of a deeper integration of technology into business. Chris Thurling, founder and managing director of 3Sixty and co-chair of the IPA Digital Business Group, explains...
28 Jul 2011
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Tim Hipperson
Tim Hipperson, CEO, G2 Joshua, says the traditional agency formula is inadequately prepared for the fickle and fast-paced demands of the online community... Is it time for change?
26 Jul 2011
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Luke Aviet
Luke Aviet, managing director Advertising UK AOL & Goviral, says brands need to think and act more like media companies, but to achieve this they need platforms that consistently help them make the complicated easier...
25 Jul 2011
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Paul Bland
Paul Bland, media manager at Equi=Media, says traditional metrics for measuring success don't capture the full value and reach of online campaigns anymore...
25 Jul 2011
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Liz Jaques
Google+ could enhance the value and positioning of Google's search business, giving the search giant a view of consumer interest, social graph, intent data and conversion data, which will in turn boost advertising, according to Ad Age's Dave Williams.
22 Jul 2011
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Andy Slinger
Andy Slinger, brand aligner, Brand Vista, says thinking of customers in an online silo is madness, and the sooner businesses start thinking about customers rather than channel, the better...
18 Jul 2011
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Evie Jones
Investment provides Aegis Media with access to growing market of multi-platform, mobile technology solutions
18 Jul 2011
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Alice Dunn
Alice Dunn, marketing executive at Kantar Media, looks at festival-goers as the summer season kicks in - a group that is significantly more likely than the average adult to be among the heaviest fifth of consumers of cinema, internet and outdoor media...
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