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Results tagged as Advertising
30 Sep 2011
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Derek Jones
The news that the two major agency systems, DDS and MediaBank, are planning to merge, had been on the rumour mill for a little while - but it stunned many when it was officially announced this week. Not least because the relationship between the two businesses had appeared to be about as warm as Mancini and Tevez.
30 Sep 2011
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Liz Jaques
YouTube plans to launch Google AdWords for video in beta next week, in a bid to simplify video ad campaigns.
29 Sep 2011
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Liz Jaques
NMG has released its latest product placement research, using Sky One's Trollied as case study to demonstrate the "naivety from broadcasters and producers as to what can be sold as product placement - and how the Ofcom rules are actively working against the paid-for market, while encouraging the free prop supply market".
29 Sep 2011
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Liz Jaques
Twitter is expected to rapidly expand its advertising revenues in 2011 and the years following, according to a new forecast from eMarketer.
28 Sep 2011
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James Whitmore
James Whitmore, managing director at Postar, wonders whether our industry has a place for leaders in the classic sense...
27 Sep 2011
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David Brennan
Continuing a theme from my last but one piece (Has TV been Googled?), where I criticised government and regulators for constantly snipping at and limiting the creative industries in the UK, we now have a two-pronged assault on children's television...
27 Sep 2011
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Liz Jaques
Daily Mail & General Trust (DMGT) expects its full-year operating profit to be lower than last year due to "the weak consumer advertising environment".
27 Sep 2011
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Catryn Brogan
Catryn Brogan, director at Media Lateral, says media agencies, owners and brands should not be scared to dip their toe into new trading platforms, but embrace them as they become an increasingly vital part of the media trading process...
26 Sep 2011
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Liz Jaques
Michael Donovan, founder, worldwide chairman and CEO of DDS, has released a statement to the company's partners following news that it is to merge with MediaBank - its main US competitor....
26 Sep 2011
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Scott Thompson
Starcom MediaVest's digital research manager Scott Thompson (and Mat Morrison) give an agency point of view on what Facebook's latest conference really means for marketers...
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