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Results tagged as Advertising
28 Feb 2012
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David Hellier
NEW: In his first blog for Newsline, David Hellier, deputy editor at City AM, surveys the current financial backdrop and how it is affecting the media landscape from a city perspective...
27 Feb 2012
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Liz Jaques
Following 3.8% growth in 2011, global advertising spending is expected to grow by 4.9% in 2012 to $465.5 billion, according to the latest global advertising forecast from Strategy Analytics.
24 Feb 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, vertical stacks, mobile payments and privacy...
23 Feb 2012
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Marco Bertozzi
Marco Bertozzi, managing director EMEA at VivaKi, on his recent trip to San Francisco: Dreams are made in this place and you can't help but admire it and be mesmerised at the immense footprint of these companies....
23 Feb 2012
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Liz Jaques
The results of the IAB's Customer Conversion Journey research in the automotive sector illustrate the relationship between exposure to different online activities including display advertising, sponsored search, natural search and buzz - and site visitation and online conversions.
22 Feb 2012
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James Grant
James Grant, UK country manager, VINDICO, says consumers are moving faster than the industry and those who expect 'little change' to influence traditional TV advertising by the time the Olympics in Rio come around are going to get caught out...
21 Feb 2012
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Liz Jaques
Channel 5 enjoyed yet another bumper month of increased revenues in January - up 14.8% on last year. The channel has posted a run of positive results under Richard Desmond's ownership.
21 Feb 2012
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Liz Jaques
Bank of America Merrill Lynch (BoAML) has raised its global ad forecast from 1.4% to 2% in 2012 to reflect recent GDP upgrades and stronger than expected trends in Q4.
20 Feb 2012
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Gary Cole
Gary Cole, commercial director, O2 Media, says the consumer and the environment is changing at such dramatic pace that if agencies don't start seriously considering mobile, their communications strategy or media plan will be dramatically less effective...
16 Feb 2012
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Liz Jaques
To get a real picture of how the consumer magazine market is holding up, Newsline asked ZenithOptimedia, Maxus, MEC, Carat, MPG Media Contacts and Initiative for their views.
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