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Results tagged as Advertising
02 Apr 2012
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Justin Cooke
Justin Cooke, chairman, BIMA, says clients - both channels and brands - are looking to the creative industries to keep them ahead of the curve. If the pace of change can be worrying to those of us on the inside, imagine how much more bewildering it must appear from the outside...
02 Apr 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, says Facebook is increasing its focus on advertising ahead of the IPO...
29 Mar 2012
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Liz Jaques
Facebook's Sponsored Stories are a clever way of launching advertising on mobile, according to panellists at the MediaTel Group Mobile - 2012, The Year of Reckoning? event last week.
27 Mar 2012
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Liz Jaques
"I can't wait to see what the Olympics unleashes in terms of mobile," Google's Scott Beaumont told delegates at MediaTel Group's Mobile - 2012, The Year of Reckoning? event last week.
27 Mar 2012
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Liz Jaques
Is mobile data joined-up and useable? Panellists at MediaTel Group's Mobile - 2012, The Year of Reckoning? event last week were not convinced that mobile data is being used to its full potential.
27 Mar 2012
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Liz Jaques
Mobile advertising spend is a long way behind time spent on mobiles, according to Simon Andrews, founder of addictive!.
27 Mar 2012
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David Hellier
David Hellier, deputy editor at City AM, on last week's budget announcement; ITV, WPP and Aegis results; the gloomy world of press; and the growing interest in how BSkyB's new internet offering performs...
26 Mar 2012
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Simon Wright
Following months of positive figures Channel 5 saw a -21.1% decline in network revenue in February, while Channel 4 enjoyed a 20% increase.
26 Mar 2012
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Liz Jaques
Advertisers have just two months left before the law changes governing how they use cookies. With fines of up to £500,000 faced by companies that fail to obtain informed consent from their customers for tracking their behaviour, non-compliance with this EU e-privacy regulation, dubbed the Cookie Law, is simply not an option, warns ISBA.
26 Mar 2012
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James Whitmore
James Whitmore, managing director at Postar, wonders whether one of the reasons that tech companies are the most innovative in media is that they offer a safe environment for the more retiring and reclusive individuals. Not a statement you could readily attach to an agency or a media owner...
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