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Results tagged as Advertising
14 Jun 2012
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The Media Leader Staff
Speaking at MediaTel Group's Media Playground event today Paul Wright, chief digital officer at OMD UK, said that big brands are now well past the test phase with social media and that we are all seeing better activity because of it.
14 Jun 2012
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Anne Tucker
Panellists at MediaTel Group's Media Playground event at RBS were in agreement that there are exciting new opportunities for the TV advertising marketplace but continued concerns over measurement.
14 Jun 2012
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Gavin Sugden
Gavin Sugden, research director for Ipsos MediaCT, gives key insights about the best way to engage with consumers via their mobile...
14 Jun 2012
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Jeff Siegel
Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation, says broadcasters, content owners, device manufacturers and advertisers will be paying close attention to how consumers are viewing, interacting and engaging with the broadcast and live streams of the Games as it will serve as a gauge to the industry for what the winning model is for the ecosystem moving forward...
13 Jun 2012
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Liz Jaques
In Q1 2012, online ad revenue in the US set a new record (for the reporting period) at $8.4 billion, up 15% year on year, according to the IAB and PriceWaterhouseCoopers.
13 Jun 2012
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Liz Jaques
Barclays has lowered its global ad spending forecasts for this year and next, it confirmed in a report to investors last week.
12 Jun 2012
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Abba Newbery
Abba Newbery, News International commercial director of advertising strategy, says we need to re-consider the short-term trading conditions of national press and change our day-to-day trading model...
12 Jun 2012
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Derek Jones
Two interesting media lists to flick through on a wet morning...
11 Jun 2012
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Liz Jaques
"The more experienced users become, the more cautious they get in order to avoid aggressive tracking," claims Frederic Filloux in today's Monday Note.
11 Jun 2012
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Liz Jaques
Google has integrated its mobile technology AdMob into its AdWords platform, two years after its AdMob acquisition.
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