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Results tagged as Advertising
02 Aug 2012
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Bruno Wilson-Betancor
Spending on mobile internet advertising in the US will top all other countries in the world for the first time this year, helping drive mobile ad spending worldwide to $6.43 billion in 2012, show figures released by eMarketer.
01 Aug 2012
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Raymond Snoddy
Raymond Snoddy says coverage of the Olympics has become the video and soundtrack to all our lives. Even those with zero interest in sport get sucked into the drama and sports such as the epee, dressage and single sculls that you normally wouldn't cross the road to watch. It all adds up to one of the great shows on earth...
31 Jul 2012
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Bruno Wilson-Betancor
28% of people think that Pepsi is an official sponsor of the London 2012 game, despite Coca-Cola spending upwards of £100 million to be the only official drinks sponsor, according to a recent Toluna Global Omnibus survey.
31 Jul 2012
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Dean Wilson
Dean Wilson, UK CEO and VP International at Active International, says the future of radio lies in "my radio", a personal and community shaping experience that sets it apart from its Pandora and Spotify streaming and digital competitors...
30 Jul 2012
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James Whitmore
James Whitmore, managing director at Postar, wonders whether cinema is on the brink of a revolution - both creatively and commercially...
30 Jul 2012
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Sam Phillips
Sam Phillips, chief new business and marketing officer, Omnicom Media Group, UK, on the importance of finding and investing in pioneering talent...
27 Jul 2012
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Liz Jaques
Oddbins.com has seen a 22% increase in traffic to its site during the period Monday 24 July to Wednesday 25 July (compared to Monday 16 July to Wednesday 18 July) following on from it's anti-Olympic campaign.
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