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Results tagged as Advertising
20 Aug 2012
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Michael Bayler
Michael Bayler, strategist and author, Bayler & Associates, on automated value...
20 Aug 2012
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Liz Jaques
Google is running a series of print ads in a bid to demonstrate that online ads are more effective.
16 Aug 2012
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Liz Jaques
To get a real picture of how the consumer magazine market is holding up, Newsline asked AdConnection, Arena Media, Maxus, Carat and MPG Media Contacts for their views.
13 Aug 2012
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Ellie Edwards
Ellie Edwards, MD at QUISMA: Now that the dust has slightly settled on the D-Day of 25 May, let's take a look at the effects that the EU e-privacy directive has had within Europe...
08 Aug 2012
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Raymond Snoddy
As Leveson kicks off again, Raymond Snoddy wonders whether a larger remit for Rufus Olins of Newsworks would help sustain newspapers' economic future...
08 Aug 2012
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Abba Newbery
Abba Newbery, director of advertising strategy at News International Commercial, on how the Olympics can inspire media planners...
07 Aug 2012
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Toby Beresford
Toby Beresford, founder of Leaderboarded.com, says if you are business looking to leverage social data in your campaigns, first work out what you're sifting for in the stream, gain consumer opt-in and then create responses that are triggered as soon as they occur...
07 Aug 2012
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Liz Jaques
Channel 4's new viewer engagement strategy has signed up five million people, up from two million at the end of 2011.
06 Aug 2012
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Guy Turton
Faced with a fragmenting digital environment, brands are once again questioning the power of online display for their brand campaigns. Guy Turton, senior researcher, Media and Digital Practice, Millward Brown, examines the latest findings and discovers a surprising renaissance in online display advertising...
06 Aug 2012
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Liz Jaques
New research by BrandScience, part of Omnicom Media Group, has found that cinema advertising delivers €3.07 additional revenue for every Euro spent across Europe, and £2.84 for every Pound spent in the UK.
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