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Results tagged as Advertising
30 Aug 2012
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The Media Leader Staff
Commercial television channels saw their network revenue decline in July as the BBC dominated ratings around the London 2012 Olympics.
30 Aug 2012
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Liz Jaques
WPP has reported a 7% increase in pre-tax profits to £385 million in the first half and a 3.6% increase in like-for-like revenue to £4.97 billion.
29 Aug 2012
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Alice Dunn
Alice Dunn, marketing executive at Kantar Media, reveals interesting insights about social networkers, who are 26% more likely than the average internet user to find ads helpful...
28 Aug 2012
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John Billett
John Billett suggests a new criteria for judging the real effectiveness of campaigns entered for industry awards.
28 Aug 2012
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Anne Tucker
Using Channel 4's new advertising format, AdPause, Tetley has claimed a media first.
28 Aug 2012
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Liz Jaques
Advertisers will need to work harder in future to ensure consumers engage and interact with TV ads, according to the panel in the Deloitte Stats, Lies and Videotape? session at last week's MediaGuardian Edinburgh International Television Festival (MGEITF).
24 Aug 2012
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Niall Johnson
Aegis Group has seen revenue soar by 15% in the first half of 2012, according to recently released figures.
23 Aug 2012
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Anne Tucker
Television viewers are forecast to watch nearly a trillion ads in 2012, according to the "TV: Why?" report, published by Deloitte on behalf of the MediaGuardian Edinburgh International Television Festival.
22 Aug 2012
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James Grant
James Grant, UK country manager, Vindico, says great content on the TV, great devices that allow personal and immediate interaction, and great communication apps all demonstrate the continued growth of 'second screening'...
22 Aug 2012
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Alistair Hill
Alistair Hill, CEO of On Device Research, says mobile brings advertisers and users closer to real world commerce transactions, providing the opportunity to bring mobile advertising CPMs in line with online CPMs...
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