SEARCH
Results tagged as Advertising
27 May 2013
|
Ellen Hammett
Ofcom has asked the UK's advertising regulators to review the rules that limit children from being exposed to alcohol advertising on TV, following research which shows that children saw an average of three alcohol adverts per week in 2011.
24 May 2013
|
Ellen Hammett
TV ad targeting will enable marketers to engage directly with people on Twitter that have been exposed to their adverts on TV, though is currently only available for the US market.
22 May 2013
|
Ellen Hammett
With 85% of UK smartphone users searching for local information, SMEs risk missing out with so few websites optimsed for mobiles.
20 May 2013
|
Ellen Hammett
TalkTalk's commercial director describes the move as a "Freeview assault" as the company sets its sights on "value-seeking" customers.
20 May 2013
|
Dominic Mills
Placing the Sun online behind a paywall is an all-or-nothing bet by News International, so you can be certain the company will be throwing a considerable amount of promotional cash at the platform to lure in and maintain readers says Dominic Mills. However, it's the newsbrand's competitors who have the most to get excited about - and whoever the first port of call for Sun readers is, the one thing they won't be doing is putting up a paywall...
17 May 2013
|
Ellen Hammett
Channel 4's new data offering will enable clients to target the same audiences that they buy on TV on 4OD, such as 16-34s and ABC1s.
14 May 2013
|
Colin Grieves
Agency teams that work in silos across their respective channels are out of touch with the way today's consumers operate as shoppers increasingly look for tailored, personalised interactions from brands. So what needs to change? Colin Grieves from Experian's Alchemy Social takes a look...
14 May 2013
|
Karen Canty
Do influencers really exist? Way back in 2000, when Facebook was but a twinkle in Mark Zuckerberg's eye, Malcolm Gladwell's The Tipping Point introduced the concept of "mavens", the so-called super-consumers brands hungrily pursue as the Holy Grail of engagement. We all knew then that word of mouth was a powerful tool - but really, how influential could an individual be? The Future Foundation's Karen Canty investigates.
13 May 2013
|
Ellen Hammett
Last week's MediaTel and Primesight event saw a number of senior media executives meet to discuss the merging of out-of-home and mobile - and explain the opportunities and challenges. Hear what panellists had to say in our exclusive online video.
13 May 2013
|
Ellen Hammett
A new neuroscience study launched by Ocean Outdoor captures second by second brain activity and finds that large format digital out-of-home advertising drives 'strong' emotional responses that are linked to purchase intent.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer