SEARCH
Results tagged as Advertising
13 Jun 2013
|
The Media Leader Staff
New awareness campaign from the Internet Advertising Bureau aims to boost 'awareness, education and consumer choice' regarding online 'interest-based' or 'behavioural' advertising.
13 Jun 2013
|
Martin Galvin
We spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices - more often than not in an unconnected way, says Specific Media's Martin Galvin. We must make sure that the consumer's consumption dictates the plan, rather than vice versa...
12 Jun 2013
|
Peter Houston
The problem with the magazine market is the vagary of change, not the shock of collapse says Peter Houston, founder of Flipping Pages Media. It's like being a frog bobbing about in a pan of water that's slowly coming to the boil - comfortable enough for the time being, but without the self-awareness to change its situation, the frog's going to get boiled.
12 Jun 2013
|
Dominic Mills
After a peaceful, media-free week in Turkey, Dominic Mills is back with a Tango flavoured war-cry as he takes a look at the latest campaign from the black sheep of adland, BBH. So, can the new ads match the genius of Howell Henry's 1990 classics? Perhaps, but it'll take time and money to make it really work...
11 Jun 2013
|
David Brennan
When people talk about 'interruptive advertising', out-of-home and mobile is the most interruptive of them all, says The Media Native. It disrupts our flow when we're on a journey and could easily become the equivalent of bad online display; constantly bombarding us with pop-ups and click-throughs. A marriage made in heaven? Perhaps...but it could also lead to a cycle of disillusion if brands fail to make it work for consumers.
11 Jun 2013
|
Ellen Hammett
Data from an analysis of more than 9,500 campaigns and 13.5 billion impressions during 2012 show that Brits are much more receptive to interactive pre-rolls - with experts suggesting UK ads are simply more creative and engaging than outside the UK.
11 Jun 2013
|
Ellen Hammett
In a recent survey carried out by QuickPlay Media, over half of respondents selected live TV as their viewing preference over video on-demand - with three quarters admitting to only watching live TV on a smartphone.
10 Jun 2013
|
Rhys McLachlan
What people are interested in is content - not device - and advertisers want to reach those consumers regardless of the screen they use. It's welcome news then that the new Nielsen Online Campaign Ratings provide advertisers with the window they need to finally optimise their spend at an impression level - and make sure that video messages are aligned and efficiently targeted. By Videology's Rhys McLachlan.
10 Jun 2013
|
Shaun Gregory
Telefónica's global director of advertising, Shaun Gregory, argues that as advertising technology starts to ramp up, every form of media will be brought kicking and screaming into the new world. But for the outdoor and mobile environments, where a promising new partnership is blossoming, we need to ensure that the 'natural marriage' is not just one of convenience...
10 Jun 2013
|
Ellen Hammett
A new handset-based service by Digitonic will allow high-street retail chains to send information and offers to customers as they pass shops via geolocation technology.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer