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Results tagged as Advertising
29 Mar 2018
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The Media Leader Staff
Andrew Mortimer, Sky’s director of media, has this week moved from the marketing group to the newly-created role of director of client strategy for Sky Media.
28 Mar 2018
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The Media Leader Staff
In this week's podcast, host John Reynolds interviews Google executives Nishma Robb, marketing director, and Matt Bush, sales director.
21 Mar 2018
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Raymond Snoddy
The time is now long overdue for a judicial inquiry into the culture, practices and ethics of the social media and their effect on society, writes Raymond Snoddy.
13 Mar 2018
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Tracey Follows
The evidence suggests agencies have become disconnected from society and are left unable to explain the changes within it, writes Tracey Follows. They now seriously risk being left behind.
12 Mar 2018
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Frank Krikhaar
Frank Krikhaar examines the ways the ad industry can have a real and lasting impact on sustainability - and help use its creative clout to deliver positive change.
20 Nov 2017
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Dominic Mills
Dominic Mills explains why ‘Responsible ROI’ offers the media industry much more intellectual rigour and scrutiny. Plus: the verdict on the Cannes Lions relaunch.
12 Sep 2017
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James Collier
Quality advertisers and publishers need GDPR to bring balance back to the industry and to regain consumer trust - and it can’t come soon enough, writes James Collier.
30 Sep 2015
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Lesley-Ann Simons
Full report available at:Mediatel Connected > Connected Surveys > Data
21 Jul 2015
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Lesley-Ann Simons
Full report available at:Mediatel Connected > Connected Surveys > Data
02 Jun 2015
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The Media Leader Staff
Full report available at: Mediatel Connected > Connected Surveys
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