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Results tagged as Advertising
07 Nov 2018
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The Media Leader Staff
The campaign involves creating and distributing reactive ad copy in print and in line with the day's news agenda across The Sun and The Times.
06 Nov 2018
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William Hanmer-Lloyd
Using behavioural science, William Hanmer-Lloyd explains why ad targeting should be far more focused on context, mood and recognition of our flawed decision making.
04 Nov 2018
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The Media Leader Staff
Magic Radio is set to take the entire radio station to Paris where the upcoming film is mainly set, and will be broadcasting live links from the world premiere during Drivetime with Richard Allison.
30 Oct 2018
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Tara Austin
Advertising has the power to shape business, culture and behaviour - so now it’s even more important to embrace the positive impact of what we do, writes strategist Tara Austin.
25 Oct 2018
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The Media Leader Staff
The research shows uplifts in metrics such as brand awareness and brand action when full motion digital OOH was added to social media ad campaigns, which average at an increase of 23%.
23 Oct 2018
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The Media Leader Staff
The station will feature a wide range of women in music, from Adele, Kylie and Beyonce, to Aretha Franklin, Whitney Houston and Dusty Springfield.
22 Oct 2018
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Dominic Mills
Thanks to a forensic examination by Les Binet and Peter Field, the ad industry now has a good hold on the ideal balance between short-term performance marketing and longer-term brand-building.
17 Oct 2018
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The Media Leader Staff
The new creative team will establish a collaborative community of experts, operating in a more agile structure across the agency's capabilities.
16 Oct 2018
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William Hanmer-Lloyd
Attitude often doesn’t precede behaviour, people lie and they can't tell the truth even when they want to. So why on earth do we let them inform our marketing strategies, asks Will Hanmer-Lloyd.
09 Oct 2018
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Sacha Berlik
It’s true that AI is proving itself to be a crucial tool, writes Sacha Berlik - but some things need to change before advertisers set themselves up for success.
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