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Results tagged as Advertising
23 Jan 2019
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David Pidgeon
Worried about the cost of delivering your online ads? IAB UK has launched a new tool to help advertisers understand the value they derive from the middlemen operating within the online advertising supply chain.
17 Jan 2019
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Michaela Jefferson
Although expectations for consumer spend remain foggy, experts say public engagement with media and advertising will actually increase post-Brexit - creating a missed opportunity for marketers who pull their budgets too quickly.
16 Jan 2019
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David Pidgeon
After six consecutive years, UK marketing budget growth finally came to an end in the final quarter of 2018, according the latest IPA Bellwether report.
04 Jan 2019
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Tracey Follows
Those despairing of the 'snowflake' army recruitment ads must realise that the future of warfare is going to be vastly different from the past, writes Tracey Follows.
18 Dec 2018
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Tracey Follows
Tracey Follows explains how brands should begin preparing for an increasingly decentralised, virtual and identity focused world.
13 Dec 2018
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The Media Leader Staff
In the first of two special features, experts from across the media and advertising sectors reveal their blueprints for a more prosperous 2019.
06 Dec 2018
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David Pidgeon
In a wide-ranging interview at Mediatel's Future TV Advertising Forum, television bosses outlined the challenges and opportunities they face - and their strategies for growth.
29 Nov 2018
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The Media Leader Staff
Facebook is still winning share of audio-visual advertising, TV remains flat and print media continues to shrink according to the latest forecasts from the investment wing of WPP.
21 Nov 2018
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The Media Leader Staff
Founded by Benjamin Ayres in 2016, Bagboard distributes paper bags featuring advertising to independent retailers, and are free to consumers, heavyweight and eco-friendly, negating the need for a single-use plastic bag.
11 Nov 2018
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The Media Leader Staff
In his new role, Shek will help the organisation meet the challenges of Brexit, as well as work on other key issues including international trade, data and e-privacy.
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