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Results tagged as Advertising
27 Jan 2010
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Sam Howroyd
The Radio Advertising Bureau has released new research into how offline media drives brand browsing online, which found that when listeners are exposed to radio advertising for a specific brand, they are 52% more likely to include that brand-name in their internet browsing.
26 Jan 2010
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Sam Howroyd
Orange is launching a new service called "Orange Shots", allowing brands to target customers via interactive SMS/MM advertising.
22 Jan 2010
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Shaun Gregory
Shaun Gregory, managing director of media sales at 02, says forget the hype - 2010 is the year accountability arrives and the market fully embraces mobile advertising.
21 Jan 2010
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The Media Leader Staff
MediaTel Group's Year Ahead 2010 event, held yesterday in central London, proved to be a great success for a second year running.
18 Jan 2010
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Liz Jaques
Ofcom is considering relaxing television advertising rules in a bid to remove "unnecessary burdens" from broadcasters.
18 Jan 2010
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The Media Leader Staff
The APA, the body representing the editorialised branded content industry, is no longer a subsidiary of the PPA and has become an independent association.
18 Jan 2010
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Claire Myerscough
Claire Myerscough, News International Commercial business intelligence director, explains how commoditisation can create a false economy for advertisers ...
13 Jan 2010
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Sam Howroyd
New figures from the Publishers Information Bureau reveal that US magazine advertising revenues were down 18.1% in 2009, totalling $19.5 billion.
13 Jan 2010
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Tess Alps
Tess Alps, chief executive of TV marketing body Thinkbox, predicts what the future could hold for TV and gives her thoughts on last week's comment piece from GoViral's Jimmy Maymann.
13 Jan 2010
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Raymond Snoddy
Newsline columnist Raymond Snoddy wonders whether VOD will drop traditional broadcasters in "deep do-do" .... possibly not!?
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