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Results tagged as Advertising
09 Mar 2010
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Sam Howroyd
US spending on online advertising will overtake print in 2010 for the first time, according to a new forecast from Outsell Inc.
09 Mar 2010
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Sam Howroyd
A new survey reveals that 41% of UK media buyers use online video advertising to deliver incremental reach to TV, indicating that TV budgets are driving market growth.
08 Mar 2010
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Tom Sutherland
Target Media's Tom Sutherland on the advertising and promotional activity behind the main movies at last night's Academy Awards.
04 Mar 2010
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Liz Jaques
RTL Group's CEO Gerhard Zeiler took to the stage at the FT Digital Media & Broadcasting Conference yesterday to discuss the impact of the recession, consolidation of TV channels, VoD opportunities, Apple's iPad, the BBC's strategic review, and what he thinks of current TV landscape.
04 Mar 2010
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Liz Jaques
Are localised solutions going to be the key to success for mobile advertising? Or is there no such thing as the much-talked about 'year of mobile'?
04 Mar 2010
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Liz Jaques
Social media and catch-up TV services offer "exciting" new advertising opportunities but marketers need to get up to speed to make the most of them, according to the 'Future of Online' panel at yesterday's FT Digital Media & Broadcasting Conference 2010.
03 Mar 2010
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Sam Howroyd
US ad spending declined 9% in 2009, according to new figures from The Nielsen Company.
02 Mar 2010
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Derek Jones
Yahoo's UK and Ireland MD, Mark Rabe, told delegates at the FT Digital Media & Broadcasting Conference today that we are only "in the first or second inning of personalisation" currently.
02 Mar 2010
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Derek Jones
Speaking at today's FT Digital Media & Broadcasting Conference WPP's CEO Sir Martin Sorrell said that clients were "missing a trick" by not investing more of their marketing budget in digital, but "the pace of change is so fast it makes it difficult."
25 Feb 2010
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Brian Jacobs
Whitevector's latest research focus report explains how 'Top Buzzwords' can maximise your search engine marketing and optimisation...
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