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Results tagged as Advertising
09 Apr 2010
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The Media Leader Staff
A new 18 metre interactive projection wall has been installed at Birmingham International Airport to promote the area.
09 Apr 2010
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Sam Howroyd
Apple has unveiled the latest iPhone operating system, featuring a new mobile advertising platform which it says "combines the emotion of TV ads with the interactivity of web ads".
08 Apr 2010
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Sam Howroyd
The Radio Advertising Bureau is launching a new radio ad campaign highlighting the benefits of advertising on radio.
08 Apr 2010
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Sam Howroyd
The UK television advertising market is expected to grow 4.6% this year, according to a new forecast from Screen Digest.
08 Apr 2010
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TGI
Regulatory approval for product placement in television programmes represents a new opportunity for advertisers and puts UK programming on a similar footing to its counterparts in Europe and America.
08 Apr 2010
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The Media Leader Staff
The tables on this page show global advertising expenditure by major media in US$, year on year % change by media, and global adspend by medium.
07 Apr 2010
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Sam Howroyd
ZenithOptimedia has upgraded its UK and global adspend growth forecasts, predicting UK growth of 1.3% this year and global growth of 2.2%.
07 Apr 2010
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The Media Leader Staff
This table gives the latest US advertising growth forecasts, from sources including ZenithOptimedia, Carat, GroupM and Magna.
07 Apr 2010
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The Media Leader Staff
This table includes global and regional advertising forecasts - covering the US, Europe, Asia-Pacific and global - from ZenithOptimedia, Carat, GroupM, Magna and Jack Myers.
31 Mar 2010
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Sarah Gale
The latest research piece from Ipsos MediaCT looks at how measuring brand engagement can help build audiences and help to command premium prices for advertising.
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