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Results tagged as Advertising
26 Apr 2010
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Chris Williamson
Chris Williamson, chief economist at Markit and author of the IPA/BDO Bellwether Report - the quarterly survey of marketing expenditure - gives his take on the latest findings published last week, and on the economic outlook in general.
22 Apr 2010
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Sam Howroyd
The UK advertising industry will report a faster than expected recovery in 2010, according to the latest Advertising Association (AA) and Warc expenditure report.
21 Apr 2010
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Sam Howroyd
New research from Nielsen and Facebook has found that ads with a social context increase campaign effectiveness.
21 Apr 2010
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The Media Leader Staff
Youth Media has introduced a new range of branded app facilities on its YouthWire Desktop Platform, currently installed in PCs in 34 universities.
19 Apr 2010
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Claire Myerscough
Claire Myerscough, business intelligence director at News International, explains why 'word of mouth' will be more important than ever in 2010...
15 Apr 2010
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The Media Leader Staff
A new Enders Analysis forecast predicts UK TV net advertising revenue will grow 10% year on year in 2010.
14 Apr 2010
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The Media Leader Staff
Seven of the UK's biggest digital players have gained an independent certificate of compliance with the IAB's Good Practice Principles in online behavioural advertising.
14 Apr 2010
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Sam Howroyd
Magna's latest US advertising revenue forecast predicts growth of 1.6% during 2010, an upgrade from its previous prediction of flat year on year growth.
13 Apr 2010
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Sam Howroyd
Twitter is launching 'Promoted Tweets', allowing advertisers to write Tweets which appear at the top of results when users search for a particular word.
12 Apr 2010
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Sam Howroyd
Magna has upgraded its 2010 growth forecast for UK media supplier ad revenues to 3%, up from its previous forecast of 1%.
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