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Results tagged as Advertising
11 Jun 2010
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Liz Jaques
CBS Outdoor has teamed up with Grand Visual to develop a new outdoor media platform that combines augmented reality, touch screen and image recognition technology.
10 Jun 2010
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Liz Jaques
Hamish Pringle is set to stand down from his role as director general of the Institute of Practitioners in Advertising (IPA) after 10 years.
09 Jun 2010
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Julian Reiter
Julian Reiter, managing director of Positive Thinking, says it has been 'truly refreshing' to see creative World Cup campaigns in "contrast to the somewhat blasé (perhaps even arrogant) assumption by some sponsors that consumers will automatically respond to their 'official' status, which has been, in true football vernacular, an obvious own goal"...
09 Jun 2010
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Raymond Snoddy
Raymond Snoddy explains why the last World Cup saw the England football team and advertising industry "not so much missing penalties more like missing open goals" - although he predicts that "the beer makers and the car boys are definitely in this time and with the help of the final of Britain's Got Talent as well as the World Cup, ITV could take nearly £100 million in June"...
08 Jun 2010
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Liz Jaques
Apple has secured $60 million of advertising for the iPhone 4G launch via its new iAd mobile ad network.
08 Jun 2010
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Sam Howroyd
According to new figures from Magna, global online advertising will rise by 12.4% in constant currency terms during 2010, to $61 billion dollars.
04 Jun 2010
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TGI
Marketers at FIFA partners across the world will be hoping to leverage their sponsorship investment when the World Cup kicks off in South Africa on Friday 11th June.
04 Jun 2010
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Sam Howroyd
GroupM has revised its 2010 adspend forecast up from zero growth in December to +4%.
03 Jun 2010
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Liz Jaques
"Mobile internet will surpass desktop internet within the next 5 years," predicts Nikki Mendonça, president, EMEA, OMD, at MediaTel Group's Media Playground 2010.
03 Jun 2010
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Liz Jaques
Brands have stopped asking "why" they should work with mobile, and have started asking "how?", according to the Mobile Advertising panel at MediaTel Group's Media Playground 2010 event in London today.
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