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Results tagged as Advertising
27 Sep 2010
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Simon Stanforth
Simon Stanforth, group search director at Starcom MediaVest Group, says as long as brands continue to develop creative messaging, products and experiences, they will be rewarded by word of mouth...
23 Sep 2010
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Liz Jaques
The average consumer in the UK mentions brands in 10 conversations a day, mostly face to face but often online too, according to a new word of mouth (WOM) study.
21 Sep 2010
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Liz Jaques
By common consent, the media agency business model is not in the best of health. Is some kind of burnout going on? And are agencies really 'in a deep hole'?
20 Sep 2010
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Derek Jones
In a week that saw Project Canvas given a new (real) name, YouView, and a launch date (by July 2011); further discussion of 3D and some potential delays to 3D growth; and more revealed about Google TV, it's a comment from William Cooper that I think is worth dwelling on...
17 Sep 2010
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Simon Andrews
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, discusses the potential for rich media advertising on mobile
17 Sep 2010
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Paul Squires
In response to Greg Grimmer's recent The Rise of Brand Response or "Why take two bottles into the shower" article, Paul Squires, managing director of Perera, uses Ryanair's ad to really explain Brand Response...
15 Sep 2010
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Greg Grimmer
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, on why we should all take note of Brand Response...
15 Sep 2010
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Gilles Storme
Gilles Storme, head of sales EMEA at RockYou, explains why social gaming offers huge potential for advertisers...
14 Sep 2010
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Liz Jaques
Magna Global has raised its UK advertising forecast for 2010 due to increasing revenues at a 'faster-than-expected pace' during the first half of the year, led by the television sector.
10 Sep 2010
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Marnie Richards
Sky Digital Media have announced their plans to offer advertising opportunities based on behavioural and psychographic audience profiling.
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