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Results tagged as Advertising
05 Oct 2010
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Richard Bedwell
In response to David Spon-Smith's comment - 'A CPT model has the potential to polarise the press market' - Richard Bedwell, director at Bedwell Media Ltd, offers his views on readership metrics...
05 Oct 2010
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David Spon-Smith
In response to Derek Jones' article 'Paywalls take back-seat as trading debate gets serious', David Spon-Smith, consultant at Accenture, wonders what a CPT model would mean for some publishers (as well as the NRS)...
05 Oct 2010
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Liz Jaques
UK online advertising spend increased 10% to nearly £2 billion in the first half of 2010, according to the Internet Advertising Bureau (IAB).
04 Oct 2010
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Liz Jaques
In the first partnership of its kind, CNBC and estate agent Savills signed an exclusive deal that will see CNBC make money depending on how successful a TV ad campaign is.
04 Oct 2010
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Jim Marshall
In his latest monthly column, Jim Marshall questions the commercial viability of local TV - unless, of course, the government is willing to cough up...
01 Oct 2010
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Derek Jones
They came to talk about 2% of the business (paywalls) but left buzzing about 98% (print) and how it should be traded.
30 Sep 2010
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Liz Jaques
Advertising expenditure is expected to increase by 5.3% this year and by 2% in 2011, according to new figures from the Advertising Association, which have been researched and compiled by Warc.
29 Sep 2010
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Liz Jaques
Barcode scanning has increased 700% since the start of 2010, according to a new report from the barcode technology provider ScanBuy.
28 Sep 2010
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Simon Kendrick
Simon Kendrick, research manager at Essential Research, unveils the real facts about mobile internet usage...
28 Sep 2010
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Liz Jaques
Outdoor advertising strengthens brands and drives online search, according to new research from the OAA and Mindshare.
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