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Results tagged as Advertising
19 Jan 2011
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Liz Jaques
US marketers will spend $3.08 billion to advertise on social networking sites such as Facebook this year, according to eMarketer.
19 Jan 2011
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Liz Jaques
MagnaGlobal's latest US media advertising report forecasts steady growth with soft underpinnings in 2011, with revenues growing by 3.1%, excluding the impact of political and Olympic advertising.
17 Jan 2011
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Neil Sharman
Neil Sharman, head of research and analysis, Telegraph Media Group, says we are distracted from two truths about advertising. Firstly branding online works. Secondly print advertising works in a different way to ads on TV, helping increasingly picky consumers make active choices.
17 Jan 2011
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Liz Jaques
Marketing budgets fell in the fourth quarter of 2010 as confidence for the 2011 outlook dropped, according to the latest IPA / BDO Bellwether Report.
11 Jan 2011
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Luke Aviet
Luke Aviet, managing director, GoViral, says this year, money will be made from strategic joined up plans for branded content (yes, putting the 'interesting' content alongside the 'boring' content)...
10 Jan 2011
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Greg Grimmer
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, begs, borrows and steals predictions for the year ahead - Sorrell is going to get richer; it will be the year of mobile or location-based ads or digital outdoor (maybe); MySpace will shut; and Mail Online will become bigger than bbc.co.uk/news to name just a few...
07 Jan 2011
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Liz Jaques
As forecasts for increased DVRs and connected TVs sales are released, new TiVo research looks at which advertisers are producing the most skip-proof spots.
06 Jan 2011
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Liz Jaques
Total US advertising spend saw a 6.4% year on year increase in the first nine months of 2010, according to Kantar Media.
06 Jan 2011
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Liz Jaques
Display advertising spend is expected to increase by 9.3% in 2011, more than search's 4.4% rise, according to new media age.
21 Dec 2010
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Liz Jaques
2009 was a bad year for advertising with one of the biggest declines in spend since records began, according to MediaTel's latest UK Advertising Forecasts report.
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