SEARCH
Results tagged as Advertising
23 Feb 2011
|
Raymond Snoddy
Raymond Snoddy says more than ten years after the CRR was first dreamed up by Granada a lot of the heat could have oozed out of the argument and CRR may be no more contentious than product placement.
22 Feb 2011
|
Jonas Jaanimagi
Jonas Jaanimagi, head of ad operations & publisher solutions at Hi-Media, says: "I fear for the future of any ad networks that do not work very hard to add genuine value at every turn in this ever-changing landscape"...
21 Feb 2011
|
Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on new partnerships, the Mobile World Congress, and Apple Vs Google...
17 Feb 2011
|
Adam Isherwood
In response to Raymond Snoddy's Is there no good news on the local and regional press? article, Adam Isherwood, owner of www.seeitonthenet.co.uk, says giving classified advertisers what they want is the way forward for local papers...
14 Feb 2011
|
Liz Jaques
Ofcom has unveiled the product placement logo, which must broadcast at the start and end of shows that have been paid to include products.
08 Feb 2011
|
Liz Jaques
Two-screen viewing has caused quite a stir on Newsline this week following Simon Andrews recent Mobile Fix article.
07 Feb 2011
|
Simon Andrews
In response to Tess Alp's comment - The potential for TV + mobile is something to celebrate not an excuse to carp - Simon Andrews, founder of the full service mobile agency addictive!, uses Robert Heath's work to support his original point.
04 Feb 2011
|
Tess Alps
In response to Simon Andrew's latest Mobile Fix, Tess Alps, CEO of Thinkbox, says "if TV ads don't work how come you're expecting people to pick their mobiles to interact with them?"
01 Feb 2011
|
Liz Jaques
December was a good month for television, with an impressive set of viewing figures and increased revenues for all terrestrial channels.
01 Feb 2011
|
Liz Jaques
The latest TV viewing round-up for the Christmas month, with new Top Programme data plus share in All Homes; Digital Homes and Sky v Freeview.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer