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Results tagged as Advertising
01 Mar 2011
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Dean Wilson
Dean Wilson, UK managing director at Active International, says as we leave the noughties and get stuck into the teens, expect more change and plenty of 'Teenage Kicks' reverberating loudly in the TV mosh-pit.
01 Mar 2011
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Neil Perkin
Neil Perkin, founder of Only Dead Fish, says engaging audiences is arguably more important than it has ever been - an engaged audience interact more, come back more often, and are more likely to pass your content on. An engaged audience commands higher yields from advertisers. And all of that has pound notes attached to it.
28 Feb 2011
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Liz Nottingham
Liz Nottingham, chairman of the IPA People Management Group, HR director at Starcom MediaVest Group and country talent & transformation officer at VivaKi, on the importance of thinking diagonally...
28 Feb 2011
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Liz Jaques
ITV1's This Morning has made history today - it is the first British programme to feature product placement following a £100,000 deal with Nescafé to promote a coffee machine.
25 Feb 2011
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Liz Jaques
I consume a lot of media, fact. And it's not because I work in media, it's because my whole day revolves around all-things-media. I'm probably a perfect target for advertisers…
24 Feb 2011
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Liz Jaques
Apple has reportedly halved the minimum spend for its mobile advertising platform iAd from $1 million to $500,000.
24 Feb 2011
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Liz Jaques
European markets saw growth in a number of key areas in the digital arena last year, including social networking, smartphones and mobile media usage, and connected media devices.
24 Feb 2011
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Judith Kennedy
Judith Kennedy, associate director at Ipsos MediaCT, explains why it is the right time for advertisers and planners to take cinema very seriously.
23 Feb 2011
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Liz Jaques
Over 200 million Facebook users now access the social network from a mobile device (around 40% of its total audience base). However, Facebook has yet to monetise its growing mobile audience.
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