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26 Apr 2023
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Ahmed Elkady
Despite political uncertainty and a cost-of-living crisis, the UK's digital ad market grew by 11% in 2022.
18 Aug 2022
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Enyi Nwosu
Christians don't just spend money at Christmas. Why would you assume LGBTQ+ people only buy products during Pride month?, asks UM's strategy chief.
08 Aug 2022
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Jan Gooding
Now is the time for a major reset in the attitude of brands to the notion of sponsoring female sport in every sphere. It is time to address their own bias, writes Jan Gooding.
04 Aug 2022
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Ella Sagar
Gambling sponsors appear to be making a mini-comeback in football sponsorship after recording the joint-third biggest rise over the last year for front-of-shirt placements.
02 Aug 2022
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Niyi Duro-Emanuel
Customer experience and media are becoming increasingly intertwined, and both must operate in tandem to create more valuable and relevant experiences.
18 Jul 2022
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Ella Sagar
Brands and agencies need to improve representation and adopt menopause support policies or risk losing more employees during the talent crisis, research has found.
04 Jul 2022
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Laura Rowe
One in five people in the UK are disabled: when is this industry going to wake up and join the handful of brands consciously including them?
30 May 2022
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Mike Follett
When agencies negotiate a 'cost-per-thousand' with publishers, we should ask ‘cost per thousand what?’
23 May 2022
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Paul Thompson
Musk's belief in freedom of speech and self-promotion over a traditional ad model could be a double-edged sword.
11 Jan 2022
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Ella Sagar
The IPA has awarded six New Year Honours in recognition of "outstanding service to the industry."
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