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Results categorised as Weekly Columnists
20 Jul 2010
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Neil Perkin
Neil Perkin, founder of Only Dead Fish, explains what digital community practice really means, with his 10 key principles...
14 Jul 2010
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Howard Sharman
In our latest weekly column, Howard Sharman, asks whether Rupert Murdoch has finally "realised something that has eluded the business publishers, formerly the masters of targeted audiences? Is he willing to lose millions of (valueless) unique users because the ones that will be left are so much more valuable to advertisers?"
07 Jul 2010
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Gavin Sinden
Gavin Sinden, digital strategy director at Equi=Media, on how weaving conversion strategy into wider marketing plans can lead to success.
30 Jun 2010
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Lindsey Clay 1
Lindsey Clay, marketing director, Thinkbox, on the relationship between advertising creativity and business success.
23 Jun 2010
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Julia Hutchison
Julia Hutchison, COO, APA, says that the key to getting cross-media content right is knowing where customers are interacting and how to translate a brand to the media they are using to do this.
16 Jun 2010
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John Snyder
John Snyder, CEO at Grapeshot, explains why "contextual targeting delivers results"...
09 Jun 2010
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Julian Reiter
Julian Reiter, managing director of Positive Thinking, says it has been 'truly refreshing' to see creative World Cup campaigns in "contrast to the somewhat blasé (perhaps even arrogant) assumption by some sponsors that consumers will automatically respond to their 'official' status, which has been, in true football vernacular, an obvious own goal"...
02 Jun 2010
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Dylan Mouratsing
Dylan Mouratsing, global insight manager at Kinetic, on new research focusing on digital out of home media and how it can benefit advertisers.
28 May 2010
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Katherine Page
Katherine Page, technical consultant at the National Readership Survey, explains why it is worth pursuing Project Fusion. "All the indications are that publisher websites have considerable potential to extend audience reach..."
26 May 2010
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Lawson Muncaster
In our latest weekly column, Lawson Muncaster, CITY AM managing director, explains why "people will pay - and understand they have to pay - if the content is good enough"...
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