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Results categorised as Weekly Columnists
09 Mar 2011
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Mark Iremonger
Mark Iremonger, head of digital and planning at Proximity London, on the 'next big thing'; a Holy Trinity that frees you from the shackles of keyboard, mouse and PC-working.
03 Mar 2011
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Donna Malone
In response to James Whitmore's article Who will grasp the future? Donna Malone, business director at Ebiquity, says "can we please focus on getting the new [POSTAR] system on everyone's desk tops and spend less time worrying about the next project".
28 Feb 2011
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Liz Nottingham
Liz Nottingham, chairman of the IPA People Management Group, HR director at Starcom MediaVest Group and country talent & transformation officer at VivaKi, on the importance of thinking diagonally...
25 Feb 2011
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Katherine Page
Katherine Page, technical consultant for the National Readership Survey, says for the majority of young women the print 'magazine experience' is still a relevant one, regardless of how else they consume media...
23 Feb 2011
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Julia Hutchison
Julia Hutchison, COO, APA, says for a channel that only a few years ago was dismissed because of its "free" status, customer magazines are thriving and in fact dominating the magazine market...
22 Feb 2011
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Jonas Jaanimagi
Jonas Jaanimagi, head of ad operations & publisher solutions at Hi-Media, says: "I fear for the future of any ad networks that do not work very hard to add genuine value at every turn in this ever-changing landscape"...
21 Feb 2011
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Jason Bacon
Social media has entirely transformed the concept of consumer engagement, so how do brands keep up? Jason Bacon, head of digital, G2 Joshua, gives some practical advice...
08 Feb 2011
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John Straw
John Straw, CEO and founder of Linkdex, says for brands and companies to have a fighting chance of success in the next decade they need to optimise their presence on search engines...
01 Feb 2011
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Tamsin Hussey
Joule's Tamsin Hussey says combining mobile and social enables marketers to reach consumers in new ways and new contexts - and calls for a new approach...
01 Feb 2011
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Mike Baker
Mike Baker, CEO at the Outdoor Media Centre, says the trade body's recent relaunch has happened just in time for the Olympic Games: "Outdoor will be the universal branding medium. It is already now. But even more so in 2012"...
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