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Results categorised as Weekly Columnists
17 Aug 2011
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Gurdev Singh
Gurdev Singh, managing director, Communisis, says consumers have become multi-tasking, communication addicts - and if consumers have the ability and inclination to consistently engage with different channels, marketers need to react and become equally adept at multi-tasking...
15 Aug 2011
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Josh Banham
Josh Banham, a 17-year-old student from London, gives a candid insight on youth media consumption...
09 Aug 2011
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Julia Hutchison
Julia Hutchison, COO, APA, on the value of content marketing...
02 Aug 2011
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Simon Willis
Simon Willis, deputy head of broadcast at MEC, says no idea is too big to play out in a cinema environment...
01 Aug 2011
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Chris Thurling
The IPA's new Digital Business Group (DBG) aims to cater for and support those agencies for whom digital marcomms represents just one aspect of a deeper integration of technology into business. Chris Thurling, founder and managing director of 3Sixty and co-chair of the IPA Digital Business Group, explains...
28 Jul 2011
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Tim Hipperson
Tim Hipperson, CEO, G2 Joshua, says the traditional agency formula is inadequately prepared for the fickle and fast-paced demands of the online community... Is it time for change?
25 Jul 2011
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Paul Bland
Paul Bland, media manager at Equi=Media, says traditional metrics for measuring success don't capture the full value and reach of online campaigns anymore...
22 Jul 2011
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Andy Slinger
Andy Slinger, brand aligner, Brand Vista, says thinking of customers in an online silo is madness, and the sooner businesses start thinking about customers rather than channel, the better...
21 Jul 2011
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Segun Ogunsheye
Segun Ogunsheye, head of web operations, WebNarrative (web division at MPG Media Contacts), explains why brands need to understand semantic technology right now...
20 Jun 2011
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Julia Hutchison
The latest NRS figures signal that consumers' appetite and demand for quality branded editorial content continues to go from strength to strength, according to Julia Hutchison, COO at the Association of Publishing Agencies (APA).
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