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Results categorised as Weekly Columnists
08 May 2012
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Sally Dickerson
Sally Dickerson, global director at BrandScience, on measuring Paid, Owned and Earned media...
02 May 2012
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Raymond Snoddy
Raymond Snoddy on the confusion of conflicting and overlapping investigations. The select committee may have now had its (divided) say, but we still have Ofcom, Leveson, the police... and the forgotten Communications Green Paper to come.
24 Apr 2012
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Rosie Merrell
Rosie Merrell, marketing & communications director at Limited Space, says the recent OMC research lays a good foundation for others to explore the findings further and to obtain a deeper understanding of how the medium's influence alters within individual environments...
23 Apr 2012
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Steve John Owens
Steve John Owens, a radio producer, presenter and podcaster, explains why it is clear to see that there is still a future for radio and radio advertising...
20 Apr 2012
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Toby Beresford
Toby Beresford, social media and gamification consultant, on how games can learn from TV, a successful gameshow designed with dual screens in mind and new questions for gamification experts to ask...
17 Apr 2012
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Craig Houston
Craig Houston, head of client services at NRS, explains the benefits of the NRS Accreditation Programme...
16 Apr 2012
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Philip Ricketts
Philip Ricketts, head of door to door strategy, sales and marketing at Royal Mail, says social TV offers a great opportunity for savvy marketers to use the insight generated by its users to deliver even more targeted communications...
16 Apr 2012
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Ellie Edwards
Ellie Edwards, MD at QUISMA, says performance marketing offers clients better ways to make their online spend work harder...
02 Apr 2012
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Justin Cooke
Justin Cooke, chairman, BIMA, says clients - both channels and brands - are looking to the creative industries to keep them ahead of the curve. If the pace of change can be worrying to those of us on the inside, imagine how much more bewildering it must appear from the outside...
26 Mar 2012
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Mark Barber
Mark Barber, director of planning at the Radio Advertising Bureau, says, Radioplayer's first year of operation has been a huge success and is proven to have driven radio listening online...
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