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Results categorised as Research or Forecasts or Ad Revenue
18 Jul 2013
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Ellen Hammett
The latest report published by Nielsen expects that the decline in European ad spend will not recover any time soon, while crucial markets across the globe suffer even bigger losses.
11 Jul 2013
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Ellen Hammett
The latest IPA Bellwether survey, published today, shows a sharp upward revision in marketing budgets in Q2 2013 – the highest rise in almost six years.
09 Jul 2013
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David Pidgeon
Following a return to pre-recession levels in 2012, UK advertising spend continued to show healthy growth in the first quarter of 2013, according to the latest Advertising Association/Warc Expenditure Report.
28 Jun 2013
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Tom Goddard
Airport operators are increasingly investing in pre-flight facilities for wealthy, private jet travellers - and with it a whole new advertising opportunity has arisen. Here, Tom Goddard, executive chairman of Adlux explains how luxury brands can really target their in-transit audience
24 Jun 2013
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The Media Leader Staff
Advertising spending in measured media in the United Kingdom is expected to show a 3.3% increase this year, ahead of the 2.1% advance recorded in the summer Olympics year 2012, according to a new report from GroupM.
21 Jun 2013
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Ellen Hammett
Latest ZenithOptimedia report says growth is being driven by 'digital innovations' - such as better measurement of exposure to advertising, greater localisation, and integration with mobile devices - as online video and social media continue to grow at approximately 30% year on year.
20 Jun 2013
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David Pidgeon
The audience research community has welcomed news that BARB, the official source of television viewing figures in the UK, is to collect census data for TV viewing through all computer devices, including tablets.
14 Jun 2013
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David Pidgeon
Magna Global, Interpublic's trading and forecasting wing, has predicted the global advertising market will grow by +3.0% this year as UK ad revenue is set to grow 2.2% in 2013 and 2.5% in 2014.
13 Jun 2013
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Martin Galvin
We spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices - more often than not in an unconnected way, says Specific Media's Martin Galvin. We must make sure that the consumer's consumption dictates the plan, rather than vice versa...
10 Jun 2013
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Ellen Hammett
A new handset-based service by Digitonic will allow high-street retail chains to send information and offers to customers as they pass shops via geolocation technology.
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