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Results categorised as Press
01 Feb 2024
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Aidan Mark
Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.
31 Jan 2024
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Raymond Snoddy
A new proposed structure, another Ofcom probe, a change in leadership… the ownership of The Daily Telegraph is a soap opera – and all in an election year.
30 Jan 2024
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Luke Fenney
Authenticated data is highly appealing to advertisers, so publishers need to be more transparent about the value exchange with users.
25 Jan 2024
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Bob Wootton
With in-housing on the rise and a continued focus on efficiency and targeting, the industry could do better to quantify the value of creativity.
25 Jan 2024
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Nina Franck
Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.
25 Jan 2024
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Jack Benjamin
Columnist Nick Manning returns to the podcast alongside host Ella Sagar, editor-in-chief Omar Oakes, and reporter Jack Benjamin to discuss the latest results from Netflix and Omnicom's recent acquisition of Flywheel.
25 Jan 2024
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Maria Iu
UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.
24 Jan 2024
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Jack Benjamin
Acast founders Karl Rosander and Måns Ulvestam are looking to popularise a pay-per-article model in Europe and beyond – and believe they have the tech to do it.
23 Jan 2024
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Jack Benjamin
While the news industry faces many challenges, the biggest threat is advertisers' lack of support, says Jamie Credland.
18 Jan 2024
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Jack Benjamin
Bates will lead a team of commercial specialists focused on delivering print, digital and event revenues for Bauer's publishing brands.
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