SEARCH
Results categorised as Press
23 May 2024
|
Omar Oakes
Salesforce's media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk "leaving money on the table".
22 May 2024
|
Ella Sagar
Good Housekeeping's managing director shares what clients are most excited about and why you should give your boss a break.
21 May 2024
|
Jack Benjamin
With search traffic at risk, some publishers, like The Times, are focusing on "building the brand relationship".
16 May 2024
|
Simon Akers
Take a wider view of the industry beyond the daily headline and you will see the future is bright. We don't appreciate this enough and should say it more often.
16 May 2024
|
Ella Sagar
Amazon's audiobook service Audible's three-phase disruptive campaign for its title 1984 that “no page was left unturned' in the campaign.
15 May 2024
|
Jack Benjamin
Google announced significant changes to its search experience through the integration of AI-generated search results. Publishers say they were not consulted and their business models are at risk.
15 May 2024
|
Ella Sagar
Harmsworth Media CEO shares what he wanted to be as a child, and what he would change about his job.
14 May 2024
|
Omar Oakes
US trade body The Association of National Advertisers has called on brand marketers to tighten up media agency contracts and introduce auditing of so-called principal media sales to prevent conflicts of interest.
13 May 2024
|
Omar Oakes
We're stuck in a cycle of performative media — where we breathlessly perform for algorithms. It's unsustainable, writes the editor-in-chief.
13 May 2024
|
Jack Benjamin
Young media planners discussed the need for publishers to be louder and provide better measurement insight at the PPA Festival.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer