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Results categorised as Press
05 Mar 2024
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Jack Benjamin
Reach saw a 24% decline in page views last year and a double-digit drop in digital advertising revenue as a result, but the publisher says it has a clearer picture on its financial strategy.
01 Mar 2024
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Matt Bourn and Seb Munden
A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.
01 Mar 2024
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Ella Sagar
UK overall media inflation is expected to increase from 0.9% last year, according to a new report.
29 Feb 2024
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Jack Benjamin
The Sun's managing director on why quality is more important than quantity in the digital age and the newspaper's plans for a big year in politics and sport.
29 Feb 2024
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The Media Leader Staff
The weekly feature aims to shout about the creative work of media practitioners.
28 Feb 2024
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Raymond Snoddy
The silence is becoming deafening as Labour holds on to a strong lead in the polls. What a different story to the Blair era.
27 Feb 2024
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Paul Barnard
In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. (Partner content)
26 Feb 2024
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Omar Oakes
Does anyone actually do ‘advertising’ any more, asks the editor.
26 Feb 2024
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Ella Sagar
The company has struggled to turn large audiences into reliable advertising and subscription revenue, industry sources say.
23 Feb 2024
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Jenny Shevlin & Louise Twycross-Lewis
With consumers having to make purchase decisions influenced by seemingly opposing economic and environmental forces, brands need to carefully balance their messages.
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