SEARCH
Results categorised as Press
11 Apr 2024
|
Jack Benjamin
In the second of a two-part feature examining publisher strategies with direct messaging, Subtext's co-founder and CEO, Mike Donoghue, discusses why SMS is a core part of the future of audience outreach.
09 Apr 2024
|
Nicola Kemp
The hounding of Kate Middleton underlines there is no understanding of AI without DEI.
08 Apr 2024
|
Omar Oakes
If global publishers feel the need to spoof their own websites to sell garbage ad inventory, it means the state of online advertising is in even worse shape than many realise, writes the editor-in-chief.
08 Apr 2024
|
The Media Leader Staff
This special four-part series of the podcast, which we've produced with Bloomberg Media, features Bloomberg's Duncan Chater and VCCP Media's Steve Taylor.
05 Apr 2024
|
The Media Leader Staff
The commuter freesheet's distribution has settled to 1m daily copies, Mail Metro Media's commercial chief Dominic Williams has said, after adapting to a hybrid working environment.
05 Apr 2024
|
Jack Benjamin
Publishers have been put on edge by new tools from tech vendors that they worry could unfairly label them as akin to made-for-advertising sites.
04 Apr 2024
|
Jack Benjamin
Reach's engagement director, Dan Russell, discusses how WhatsApp has become a "big win" in reaching new audiences.
03 Apr 2024
|
Ella Sagar
The newspaper's advertising chief shares advice she would give her younger self and what has changed in conversations with clients this year.
03 Apr 2024
|
Raymond Snoddy
Could a longer transformation period to prepare for full digital, a move to "artisan" and a concerted marketing effort shift the timeline?
28 Mar 2024
|
Sam Bird
We need to understand "the most powerful force to influence consumer behaviour" to leverage them on behalf of brands.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer