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Results categorised as Press
20 Mar 2025
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Maria Iu
The “Blind Hijackers” campaign leveraged BPS voices in popular LadBible formats, placing accessible, experience-led storytelling at its heart.
19 Mar 2025
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Jack Benjamin
Publishers have begun aggressively planning audience strategies with "reduced search dependency" in response to the rise of generative-AI search via Google's AI Overviews and AI Mode.
17 Mar 2025
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The Media Leader Staff
The Guardian's recently promoted global ads chief discusses her new remit and reveals how the outlet is innovating its ad offering to give brands new opportunities to access the title's "scale, influence and integrity".
12 Mar 2025
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Raymond Snoddy
Whatever you think of Neil's past commentary, he deserves praise for admitting he was wrong. Unlike our former prime minister…
04 Mar 2025
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Jack Benjamin
IM Clear seeks to provide a comprehensive and measurable approach to responsible advertising on Immediate brands by optimising media performance while also maximising ESG scores.
03 Mar 2025
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Jack Benjamin
Head of digital Emily Roberts joins host Jack Benjamin to unpack the Adalytics report and share tips on how brands can avoid supporting harmful content online.
26 Feb 2025
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Raymond Snoddy
The entire newspaper sector — along with the wider creative industry — has come together to fight for proper copyright. Don't let history repeat itself.
25 Feb 2025
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Maria Iu
Campaign running across news brands seeks support to ensure copyright is protected.
24 Feb 2025
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Jack Benjamin
Podcast: Stephen Miron sat down with The Media Leader columnist Omar Oakes at last autumn's Future of Media London conference to reflect on his career and legacy at Global.
19 Feb 2025
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Raymond Snoddy
The start of Donald Trump's second presidency felt like a lifetime ago. How the British press has covered his many manoeuvres since speaks volumes.
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