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Results categorised as Out of Home
05 Nov 2014
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Gareth Deere
Everyone knows there is a perfect fit of mobile and OOH working together - the challenge is realising this in a way that genuinely works for clients, writes Ged Weston.
03 Nov 2014
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Mungo Knott
The 2014 Automated Trading Debate asked if all media will, in time, be traded programmatically - here, Primesight's Mungo Knott examines the challenges and opportunities it poses for out of home.
14 Oct 2014
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Spyros Maliadis
More than half the world's population will be passing through airports by 2017 - so how can advertisers make the most of the opportunities?
13 Oct 2014
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David Pidgeon
The news has triggered a strategic review to scope OMC's future, to be led by Mark Craze, formerly Group CEO of Havas Media.
03 Oct 2014
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The Media Leader Staff
The capital boasts a raft of exciting outdoor advertising inventory but good sites, which offer impact, audience and location are not the sole preserve of London.
12 Aug 2014
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James Whitmore
What do other audience measurement bodies think about newspaper publishers serving notice on the National Readership Survey? We hear from Route's MD, James Whitmore, for an out-of-home perspective.
11 Aug 2014
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Mike Baker
Outdoor advertising is in rude health - but what's behind the success, and what innovations can we expect to see in the future? Newsline asked Mike Baker, CEO of the Outdoor Media Centre, to explain...
16 Jul 2014
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Lee Anderson
As the way in which we shop evolves and consumer expectations change, Lee Anderson, head of marketing at Primesight, discusses how Britain's ailing high streets could be re-invigorated.
11 Jul 2014
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Suzy Young
In the final part of our series looking in detail at the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, exmaines how new digital technology is accelerating growth for the out of home sector.
08 Jul 2014
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Ellen Hammett
Global sporting events and a recovery in recruitment advertising see upward revisions for Q2 adspend in the latest expenditure report from AA and Warc.
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