SEARCH
Results categorised as Out of Home
21 Aug 2019
|
The Media Leader Staff
As it consolidates its offering in the OOH market, Global has this week signed an advertising deal with Nexus, operator of the Tyne and Wear Metro, following a competitive tender pitch.
02 Aug 2019
|
Michaela Jefferson
Out-of-home specialist Posterscope has hired Claire Kimber as group innovation director, a newly created role.
30 Jul 2019
|
Michaela Jefferson
The first quarter of 2019 saw UK advertising expenditure climb 4.2% year-on-year (YoY) to a total of £6bn.
28 Jul 2019
|
Sue Hunt
Although traditional OOH will always remain a part of the landscape, advertisers must ensure they know the new opportunities that programmatic, digital OOH brings, writes Sue Hunt.
22 Jul 2019
|
Michaela Jefferson
OOH specialist agency Posterscope has appointed Ben Milne as managing director of its international division, PSI.
19 Jul 2019
|
Euan Mackay
Inspired by a challenge from Dominic Mills, Route's Euan MacKay outlines how Mary Meeker could create a size-based scale factor to improve her time/money analyses
05 Jul 2019
|
David Pidgeon
In an open letter to the out-of-home sector this week, a group of advertisers went public with a series of concerns about its future. Here's why, and what the industry said in response.
02 Jul 2019
|
Chris Ladd
From the demise of classic billboards, to funding for Outsmart, Nationwide's Chris Ladd voices client concerns about the future of outdoor advertising.
01 Jul 2019
|
David Pidgeon
Phil Hall, chief commercial strategy officer of MediaCom, joins as co-managing director UK - to work alongside newly promoted co-MD Steve George.
13 Jun 2019
|
The Media Leader Staff
The UK's largest out-of-home business, JCDecaux, has promoted Mark Bucknell to chief commercial officer, following the promotion of Dallas Wiles to Co-CEO in April 2019.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer