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Results categorised as Out of Home
24 Apr 2019
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Michaela Jefferson
In his new role, Woodward will be based in Posterscope's London offices and will report into global president Stephen Whyte.
18 Apr 2019
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Steve Bernard
The largest ever consumer survey to take place in UK airports reveals some fascinating insights, writes Primesight's Steve Bernard.
17 Apr 2019
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Raymond Snoddy
Led By Donkeys' outdoor campaign has shown the professionals a thing or two about reach and effectiveness, writes Raymond Snoddy.
16 Apr 2019
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Michaela Jefferson
The CMA launched an inquiry in February this year to establish whether the deal was anti-competitive. With the acquisition now given the go-ahead, Global has become one of the UK's largest players in out-of-home, second to JCDecaux.
29 Mar 2019
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The Media Leader Staff
Out-of-home specialist agency Posterscope has promoted Nick Halas and Russell Smither to senior global positions, both effective immediately.
25 Mar 2019
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Michaela Jefferson
According to the first of Zenith's Advertising Expenditure Forecasts this year, total global adspend is now expected to grow 4.7% in 2019 to reach $623bn, a 0.7 percentage point (pp) upgrade.
15 Mar 2019
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David Pidgeon
Should we pause to consider whether the decline of the humble billboard is actually good for advertisers? Primesight, Exterion, ISBA and Kinetic look at the problem.
13 Mar 2019
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Stuart Taylor
As digital out-of-home screens steal the limelight, what's to become of the humble billboard, asks Stuart Taylor - and what does it mean for advertisers?
19 Feb 2019
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The Media Leader Staff
Wavemaker UK, Channel 4, BVA BDRC and Newsworks were amongst the winners of the fifth annual awards from Mediatel.
19 Feb 2019
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Michaela Jefferson
VIOOH, an automated trading platform for the out of home (OOH) industry, has appointed Natalia Escribano as chief commercial officer to head up its sales team.
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