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Results categorised as Out of Home
28 Jul 2019
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Sue Hunt
Although traditional OOH will always remain a part of the landscape, advertisers must ensure they know the new opportunities that programmatic, digital OOH brings, writes Sue Hunt.
22 Jul 2019
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Michaela Jefferson
OOH specialist agency Posterscope has appointed Ben Milne as managing director of its international division, PSI.
19 Jul 2019
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Euan Mackay
Inspired by a challenge from Dominic Mills, Route's Euan MacKay outlines how Mary Meeker could create a size-based scale factor to improve her time/money analyses
05 Jul 2019
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David Pidgeon
In an open letter to the out-of-home sector this week, a group of advertisers went public with a series of concerns about its future. Here's why, and what the industry said in response.
02 Jul 2019
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Chris Ladd
From the demise of classic billboards, to funding for Outsmart, Nationwide's Chris Ladd voices client concerns about the future of outdoor advertising.
01 Jul 2019
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David Pidgeon
Phil Hall, chief commercial strategy officer of MediaCom, joins as co-managing director UK - to work alongside newly promoted co-MD Steve George.
13 Jun 2019
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The Media Leader Staff
The UK's largest out-of-home business, JCDecaux, has promoted Mark Bucknell to chief commercial officer, following the promotion of Dallas Wiles to Co-CEO in April 2019.
12 Jun 2019
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David Pidgeon
The proliferation of digital out-of-home screens (DOOH) has helped drive weekly digital impacts to 1.1bn across the UK, according to new figures from Route.
07 May 2019
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Michaela Jefferson
FEPE International, the global body for the out of home (OOH) industry, is set to rebrand as the World Out of Home Organization.
26 Apr 2019
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David Pidgeon
Following last year's shock move into the out-of-home market, Global has today confirmed a number of key executive appointments for the new outdoor division.
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