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17 Jul 2025
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Jack Benjamin
Total marketing budgets rebounded after Q1's downward revision, but a lack of growth in main media budgets suggests an embrace of short-termism, the latest IPA Bellwether shows.
07 Jul 2025
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Ellie Hammonds
Roadblock will provide brands with extensive reach through access to roadside digital screens.
04 Jul 2025
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Emily Alcorn
Your ad’s second impression might be the one that matters most.
02 Jul 2025
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Ellie Hammonds
The campaign comes as the hype around women's sport continues to grow among brands and their agencies.
27 Jun 2025
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Denise Turner
As Denise Turner leaves Route, she shares what she learned about running a business, how JICs work and Route's superpower.
20 Jun 2025
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Richard Bon
Some clear creative trends have emerged from this week's Outdoor Lion winners, while the medium is growing in prominence alongside retail media.
11 Jun 2025
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Maria Iu
Ocean and Lumen’s research also found that this format delivers higher brand recall than online video.
10 Jun 2025
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Jack Benjamin
The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.
03 Jun 2025
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Maria Iu
Digital maintained its share of total ad revenue, while classic declined marginally.
23 May 2025
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Nicole Lonsdale
OOH is now more a performance than a poster and changing the way we think about public spaces. This real-world presence builds real connections.
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