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Results categorised as Out of Home
15 Dec 2022
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The Media Leader Staff
In brief: Clear Channel has now installed 100 Living Roof bus shelters in cities across the nation, the outdoor media company has announced.
15 Dec 2022
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The Media Leader Staff
In brief: Yahoo has announced an outdoor integration with DAX, Global's digital advertising exchange.
14 Dec 2022
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Omar Oakes
Out-of-home (OOH) advertising revenue for the third quarter of 2022 grew 13% year on year to £306m.
14 Dec 2022
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Jack Benjamin
Dentsu expects global ad spend to grow by 3.8% in 2023, a slowdown compared to +8.0% in 2022. Much of that growth will be driven by price inflation.
14 Dec 2022
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Katy Hindley
Thanks to advances in technology and innovation, advertisers can leverage out-of-home in their campaigns on a shoestring budget. Here's how.
13 Dec 2022
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The Media Leader Staff
The World Out of Home Organization has created a Global Sustainability Task Force with the aim of sharing advice for making outdoor media more sustainable.
12 Dec 2022
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Denise Turner
Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.
08 Dec 2022
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The Media Leader Staff
Outdoor advertising specialist CP Media has acquired bus and tram advertising business Adverta Transport Advertising.
05 Dec 2022
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Jack Benjamin
In brief: Year-to-date, OOH revenue is up 25.7%, which the OAAA described as comparable to the historical YTD high set in 2019.
05 Dec 2022
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Jack Benjamin
The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.
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