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Results categorised as Out of Home
14 Dec 2022
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Jack Benjamin
Dentsu expects global ad spend to grow by 3.8% in 2023, a slowdown compared to +8.0% in 2022. Much of that growth will be driven by price inflation.
14 Dec 2022
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Katy Hindley
Thanks to advances in technology and innovation, advertisers can leverage out-of-home in their campaigns on a shoestring budget. Here's how.
13 Dec 2022
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The Media Leader Staff
The World Out of Home Organization has created a Global Sustainability Task Force with the aim of sharing advice for making outdoor media more sustainable.
12 Dec 2022
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Denise Turner
Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.
08 Dec 2022
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The Media Leader Staff
Outdoor advertising specialist CP Media has acquired bus and tram advertising business Adverta Transport Advertising.
05 Dec 2022
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Jack Benjamin
In brief: Year-to-date, OOH revenue is up 25.7%, which the OAAA described as comparable to the historical YTD high set in 2019.
05 Dec 2022
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Jack Benjamin
The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.
05 Dec 2022
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Jack Benjamin
Magna has downgraded its 2023 ad industry growth forecast by 1.5 points, but described impressive performance by traditional media companies in 2022.
30 Nov 2022
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The Media Leader Staff
Australian adtech company Veridooh has entered into a partnership with indie UK outdoor media owner Limited Space.
28 Nov 2022
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The Media Leader Staff
In brief: The 2023 World Out of Home Organization Global Congress is scheduled for Lisbon on 7-9 June at the Epic Sana hotel and conference centre.
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