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Results categorised as Out of Home
17 Mar 2023
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Bob Wootton
Bob Wootton examines the new out-of-home verification system and Procter & Gamble's new digital focus.
16 Mar 2023
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Ella Sagar
Route, the out-of-home (OOH) audience measurement body, has issued a Request for Proposal (RfP) to partners to design a measurement system.
16 Mar 2023
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Ella Sagar
Anti-knife crime charity The Ben Kinsella Trust has launched a campaign for Mother's Day with Clear Channel UK using AI machine learning.
14 Mar 2023
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Ella Sagar
Out-of-home total advertising revenues increased by nearly a third (31%) compared to 2021.
14 Mar 2023
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Ella Sagar
Ad tech company Say It Now plans to introduce actionable smart speaker ads for TV later this month, and on out-of-home next year.
14 Mar 2023
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Mike Follett
Route Research’s new OOH currency points the way for all other media to follow.
14 Mar 2023
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Jack Benjamin
As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.
09 Mar 2023
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Ella Sagar
JCDecaux posted 16.6% year-on-year growth across the whole group.
02 Mar 2023
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Greg Grimmer
Some of the best brains in UK OOH met in a virtual round table to investigate why Outsmart's launch of Playout will change the OOH sector and wider media world.
27 Feb 2023
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The Media Leader Staff
In brief: Nighttime passersby in Manchester can get personal travel information from Ocean Outdoor digital billboards as part of a new EE campaign.
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