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Results categorised as Out of Home
12 Jun 2023
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Ella Sagar
Some of the world's most influential out-of-home leaders discussed how collaboration, audience measurement, and automation is the way forward for the medium, reports Ella Sagar from Lisbon.
12 Jun 2023
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Jack Benjamin
GroupM's global advertising growth estimate for 2023 remains unchanged from its December 2022 forecast at 5.9% growth, behind expected 7.0% global inflation.
09 Jun 2023
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Ella Sagar
A theme running through the World Out of Home Organisation conference in Lisbon this week was how OOH can surpass its current share of global adspend over the next five years.
08 Jun 2023
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Ella Sagar
Tom Goddard, president of the World Out of Home Organisation, announced today at its Global Congress he would be stepping down over the next year.
08 Jun 2023
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Richard Marks
The design of Route’s currency for out-of-home presents an important challenge for cross-media measurement.
31 May 2023
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Ella Sagar
In brief: JCDecaux, the largest global outdoor company, has entered into separate agreements to acquire Clear Channel's businesses in Italy and Spain.
31 May 2023
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Ella Sagar
Chris Collins and Dallas Wiles tell Ella Sagar about their plan for outdoor to attract 10% of UK advertising spend — more than double what it is today — and stop harking back to the pre-pandemic times.
30 May 2023
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Aidan Neill
Three growth engines are profoundly reshaping the market luxury market, which is driving spend on outdoor media, writes Mediabridge's co-founder.
25 May 2023
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Ella Sagar
In brief: Katrin Robertson, leader of the World Out of Home Organisation's Sustainability Taskforce and CEO of BlowUp Media, will sit on a panel to dive into the subject along with five other experts.
24 May 2023
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Mike Fletcher
Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas - Artificial Intelligence, Data, and Connected TV.
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