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Results categorised as Out of Home
17 Sep 2024
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Jack Benjamin
Nearly one-third of UK ad campaigns over the past 18 months have utilised programmatic DOOH, according to a new study.
17 Sep 2024
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Maria Iu
The Adshel Live network is now present in 350 UK towns and cities.
11 Sep 2024
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Jack Benjamin
According to an IPA report, this suggests the impact of SVOD is 'less significant than previously imagined'.
10 Sep 2024
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Maria Iu
Global retains the Tube contract and JCDecaux the bus shelter contract for a further eight years.
10 Sep 2024
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Richard Kirk
New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.
04 Sep 2024
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Denise Turner
Trade body research in the past decade shows that no medium is an island and we work better together. Denise Turner reflects on a changing of the guard and insight lessons from these 10 years.
22 Aug 2024
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Maria Iu
GroupM had forecast the $1tn mark to be reached in 2025.
19 Aug 2024
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Euan Mackay
Impressions are a modern-day version of 1215's "London quarter". But the clamour to create an equivalent metric across all media is problematic — we need to start with education.
16 Aug 2024
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Josh Krichefski
Talent is the most important currency our industry has to offer and the talent showcased in The Future 100 Club reflects what is brilliant about our people, writes the initiative's first ambassador.
15 Aug 2024
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The Media Leader Staff
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.
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