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Results categorised as Opinion
20 Jul 2023
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Rik Moore
Instead of always searching for "the new", Kite Factory strategist Rik Moore makes the case for returning and adding to the foundations of Craft Planning.
20 Jul 2023
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Dora Michail-Clendinnen
We need a collective effort to reduce advertising's contribution to the climate crisis, writes Ozone's chief strategy officer. (Partner content)
19 Jul 2023
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Neil McMonagle
Our industry has been distracted by measuring things in media that don’t actually matter, writes VCCP Media's head of digital.
19 Jul 2023
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Raymond Snoddy
The commercial departments of Brexit-supporting newspapers know the damage being caused to the UK economy, and newspaper advertising revenues, by Brexit. Their editorial colleagues continue to support it anyway.
19 Jul 2023
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Danny Spears
Both publishers and advertisers can work together to break old habits and find a new collaborative approach across the premium web, writes Ozone's chief operating officer. (Partner content)
18 Jul 2023
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Caspar Lee
When platforms are used to share our differences, it resonates with people. Brands should be tapping in to support and celebrate what makes us unique.
18 Jul 2023
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Nicola Kemp
In our workplaces we have normalised crisis culture, where any given request is urgent. It's time to rewrite the rules and recognise that always being busy is rarely the path to effective, happy careers.
18 Jul 2023
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Aoibhinn McBride
Nearly half of companies are actively exploring or developing generative AI customer service applications.
18 Jul 2023
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Craig Tuck
While we need to integrate how we measure and plan activity across media, we must be careful not to apply overly broad solutions, writes Ozone's chief revenue officer. (Partner content)
17 Jul 2023
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Bob Wootton
Threads has a number of things going against it. Not least because social media has become a surprisingly slow-to-evolve medium with myriad regulatory issues, writes ISBA's former director of media.
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