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Results categorised as Opinion
04 Dec 2023
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Jan Gooding
What can we learn from the recent ad for Charlie's Bar in Enniskillen about how ads can reflect the mood of a nation and tackle difficult subjects?
01 Dec 2023
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Alex Hole
The irony of the future of TV is that we've now come full circle: we’re once again in a landscape where some content is free and some is paid for, and that's a good thing.
01 Dec 2023
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Omar Oakes
Twitter is too small to have such a big mouth calling the shots, writes the editor.
29 Nov 2023
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Raymond Snoddy
Between a rise in anti-Semitism on TikTok and X and a pledge for more of the same from News Corp, brands should vote with their feet in pursuit of more positive contexts for their ads.
28 Nov 2023
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Anne Tucker
Mediatel Connected's head of research Anne Tucker brings highlights from the Media Research Group conference, from overarching themes and standout speeches, to shenanigans outside the conference room.
28 Nov 2023
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Uzma Afridi-Gardiner
Nabs' principal business psychologist shares ways to protect and support both your and your team's mental health during "the seasonal squeeze".
28 Nov 2023
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Jack Benjamin
Digital is responsible for causing a sea change in advertising towards the need to prove impact and effectiveness now that we can better measure it, argued Nick Manning on a recent episode of the podcast.
27 Nov 2023
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Matt Green
Effectiveness is about understanding what’s working — but current industry approaches aren’t, warns the WFA's media services director.
24 Nov 2023
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Audrey Danthony
Ahead of Cop28, are we using the right KPIs to reduce our digital advertising emissions, asks Impact+'s co-founder.
24 Nov 2023
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Lucie Cave
Bauer Media's Lucie Cave explains why reality TV keeps turning to audio stars, and how podcast and radio presenters can "out-personality" any politician.
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